Join Us at DNA

By ELEANOR MCGILLIE 10 November, 2015

Digital platforms are essential to communicate directly with your target audience. These are the platforms where conversations are happening. Whether you use digital platforms or not conversations will take place regardless. We look ahead to Thursday’s Digital DNA conference which takes place at Titanic Belfast where we will be talking about ‘Live It Experience It’

We are seriously excited about speaking at Thursday’s Tourism NI Digital DNA conference where we will be discussing the importance of cluster collaborations and how they work.

Live It Experience It answer questions at Digital DNA

Cluster collaborations among tourism businesses work perhaps mostly because everybody has a similar agenda – to grow their business while offering visitors the best experience possible.

The Digital DNA Tourism Conference organisers recognise the importance of what we do and so have invited us along to talk about what we do, what we aim to achieve on behalf of our members and how our passion drives our agenda to help tourism businesses succeed .

With just a few days to go until the Digital DNA Tourism Conference we would certainly encourage Northern Ireland tourism businesses to attend, meet us, find out what we are all about and engage with us so you too can engage with our member businesses and get involved with our business growth workshops.

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Digital DNA reveals that 100 per cent of delegates surveyed from its previous conferences state that they gained the knowledge, skills and contacts to help their business grow.

The conference this year takes place at Titanic Belfast and over 200 people working in the sector are expected to attend.

There will be 18 international experts and local success stories, six workshops, 20 exhibitors, 100’s of delegates and not to mention breakfast, lunch and your fair share of tea and coffee.

We are delighted to have been asked to participate at this year’s conference which is shaping up to be something Northern Ireland’s tourism and hospitality sector has never seen before.

For any of our members wishing to attend – please contact us to use our promotional code which affords you 50 per cent discount.

Email us at to get your code. See you at Titanic Belfast on Thursday, November 12. #liveitexperienceit

BLOG - Digital DNA - Live It Experience It

Speakers include:

Live It Experience It’ is a cluster of tourism businesses working together to promote our region through water, air and land based activities, food and drink and great places to stay. If you would like to become a member business in our ‘Live It Experience It’ cluster please submit your information through our online form. Pitch your business and meet like minded tourism businesses who you could cluster with. #liveitexperienceit

Live It Experience It is a cluster of tourism businesses working together to promote Northern Ireland tourism through activities, great places to stay and great food and drink


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Eleanor McGillie

About Eleanor McGillie

Eleanor spent eight years working in the south west of England - one of the UK's most popular tourism hotspots. During her stint working with key players in the tourism sector she developed a love for all things outdoor adventure. As a journalist she got to travel to remote corners of the world to write travel features about the experiences of a particular place. Northern Ireland's story needs to be told and needs to reach new audiences. Live It Experience It aims to attract tourists from outside Ireland, people from Ireland and people who live in Northern Ireland but aren't aware of the extent of the adventures on our own doorsteps. Eleanor is a member of the Chartered Institute of Marketing (CIM) at Associate Level