The Open Championship to bring huge opportunities for NI tourism

By JOHN CADDOO 22 March, 2018

Summer 2019 will see the world’s elite golfers arrive in Northern Ireland for 148th Open Championship. John Caddoo looks ahead to the event which will place Northern Ireland at the centre of the global sporting spotlight

Tourism businesses across Northern Ireland  will be making preparations for The Open Championship which will take place from July 18-21 at one of our most prestigious venues.

Royal Portrush, which has been described as the seventh greatest golf course in the world, will be the perfect location to showcase our iconic coastline.

Visitors coming to our shores will be surrounded by the famous ruins of the 13th Century Dunluce Castle , our stunning beaches, dramatic landscapes and of course  visitors will be lapping up our world class hospitality.

This will be a fantastic opportunity for our accommodation providers, activity providers and our pubs and restaurants.

Eleanor McGillie, brand editor of Live It Experience It, said: “The Open Championship is an event which will bring huge potential for tourism businesses right across Northern Ireland. Our members are tourism businesses working hard to ensure visitors have a wonderful experience while they are here. Not only that but our members’ offerings will give visitors a great story to share when they leave.

“There are so many wonderful places to stay, places to explore and so many flavours of Northern Ireland to taste.

Glenava Elite Travel Live It Experience It

“Live It Experience It will be working with our members to tell the story of what they have to offer our visitors while they are here. This could range from walking tours, supper clubs, stand-up paddleboarding, mountain biking or having a quiet pint in a country pub and much more. The opportunities for businesses are endless.”

Northern Ireland is currently attracting visitors from far afield, including China and the US, and tourism officials are reportedly pushing well-established attractions such as the Giant’s Causeway, Titanic Belfast and Game Of Thrones filming locations, along with The Open Championship, which is coming to Royal Portrush in 2019.

With so many iconic sites and beaches to explore Live It Experience It members can market their offerings to attract golf enthusiasts visiting for the Open.

Hanno Windisch, of Alive Surf School, said: “Events such as the Open presents fantastic opportunities for tourism businesses. Activity providers, accommodation providers and food and drink establishments can certainly benefit from the influx of visitors.

“Alive Surf School instructors are certainly embracing the opportunity. We hope to show golfing enthusiasts a great time by exploring our coast on paddleboards and indeed enjoying our waves. There’s so much to do on the North Coast so we will be working with other tourism providers to come up with packages which will be fun, adventurous and good craic.”

Anyone wishing to book lessons with Alive Surf School visit: Alive Surf School



Live It Experience It’ is a group of journalists and travel writers who tell the story of our members. We work  collaboratively with our members, which are tourism businesses, to promote Northern Ireland through water, air and land based activities, food and drink and great places to stay. Together we let our visitors know of all of the amazing things Northern Ireland has to offer.  To become a member business in of ‘Live It Experience It’ call our office on 028 3756 8436 or please submit your information through our online form. T&Cs apply –  Sign Up Here Let us tell your story! Live It Experience It is the NW200 tourism partner for 2018. 

NW200 partner with Live It Experience It for 2018 - Ireland's biggest outdoor event

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John Caddoo

About John Caddoo

John Caddoo from Co Tyrone is studying Marketing Management in Newcastle University. John has taken time out from studying to learn about the process of content marketing, brand journalism and publishing with Live It Experience It which tells the story of the wonderful places to see, things to do and food and drink provided right here at home in Northern Ireland.